![]() That said, nano influencers with fewer followers have seven times the engagement rate than mega-influencers with over 100,000 followers, based on a survey conducted by Influencer Marketing Hub. Despite having small follower counts, they have a highly engaged audience, as compared to macro or celebrity influencers with massive followings (hundreds of thousands to millions), but with little engagement. ![]() Nano influencers have so much potential when it comes to product endorsements online. CHRISTINE NORDLIE (1,090) The Power of Nano InfluencersĪre you wondering why nano influencers have been getting a lot of attention lately? These internet citizens who have a little over 1,000 to no more than 10,000 social media followers are the game changers in the realm of influencer marketing.
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